On Tuesday, Brantley Gilbert shared the news that "What Happens In A Small Town," his duet with Lindsay Ell, had officially been certified platinum. In a post on social media, he thanked his fans for all the support they have given him and the song since it was released in 2019. Brantley ended his post by showing his appreciation towards Lindsay for joining him on the recording. The track is based off Brantley's real-life emotions he felt while he and his now wife, Amber Cochran, were going through a tough time. The lyrics refer to the small town of Jefferson, GA where he and Amber were raised.